Hong is keen to encourage university students to innovate alongside learning traditional academic skills. In order to help graduates to develop new skills and offer them networking opportunities, he formed a student branch of IEEE (Institute of Electronics and Electrical Engineers) at the Universiti Sains Malaysia. The group hosts innovation events, to support members to carry out creative projects. Hong encourages members to become entrepreneurs by providing engineering services to the industry and pitching for and obtaining grants. The group also offers the iCipta volunteer teaching programme, which helps secondary school students to develop engineering solutions to real problems under the mentorship of members.